It’s not about ethics… It’s about cash.

by | May 29, 2016 | Articles, Entrepreneurship | 0 comments

In today’s market, I can’t help but see that people don’t care about a product anymore… They just want a product that converts. 

How? Don’t care. Why? Don’t care. When? ASAP. X% Commissions? Mucho important!

But what if the product is bad? What if it does not deliver what is promised? “Well, I made a commission!”.
Years ago I was working at a call center. I worked a 9 to 5 calling people who had an internet plan with their provider, and it was my job to upsell them to a higher plan… Whether they needed it or not. 

I found myself calling people at the age of sometimes as high as 80, offering them “double the internet speed and double the internet quality for the same price!” which of course is something no 80-year-old would ever need. They hardly used the internet at all other than to stay in touch with their children and grandchildren, but were not downloading albums, movies, and software. They browsed the web and sent some e-mails… No need for a double-speed internet plan.

Being me, I asked my floor manager if there was another product to sell. It didn’t feel right.
When I walked out of the door at work, you know: the point where you are supposed to “leave your work” it didn’t stop. I was thinking to myself why I just sold a high-speed internet plan to an 80-year-old man living in a retirement home, where the most exciting part of the day was what type of meat he’d get during dinner. How could I sell this man high-speed internet…

That’s the feeling I’m talking about: People don’t care. Let me adjust: Marketers don’t care.

They think about the conversion rates, the commission they get on a sale, and before promoting a product making an estimate for themselves how much they could earn off their promotions.

Now don’t get me wrong: we’re here to make money, but shouldn’t the first priority be what the product is? If it’s of good quality? Would it actually suit and benefit the person I’m offering it/selling it to?

These are all questions that revolve around ethics and in my opinion (and Sharon’s too) should always come before the need and/or desire of making the sale.

If you’re in this game long enough, you know how to close a sale: perhaps that’s for another blog post, what I’m trying to say here is that your name is more important than making a quick buck. Look into your audience, reach out to them, get to know them, and see what product matches their needs.

Make sure you know exactly what they want, and understand what they want, and look into your product arsenal and see what you can deliver. Go to JVZoo, look for a product that matches their need (search for a product as an affiliate) and request your affiliate link. Depending on the offer and product you’re looking for, you can rake in up to 100% commissions per sale. 

You don’t need your own product, you don’t need a website and you sure as hell don’t need to invest in a $1000 course to learn how to do all this… It should “make sense to you”.

All you have to do is be well informed. Know your products, own the products (if possible), and recommend them with the knowledge that it actually fits the person you are selling it to, not your wallet. 


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