The Personal Touch

The personal touch -> acknowledgement of artist to fan / business to customer There are many that say “Personal branding is the key” and that it’s the way to success… But why? Working online for over 10 years, I found out that it’s not the fact that the physical...

Own What You Build.

Working with a lot of people in a lot of different industries, a few years ago my focus was shifted towards the music business while working with Ryan Leslie on a project of his. In doing so, talking to him and looking at what he’s doing I came to realise that being...

The Definition of Success

Back in high school, I always thought of success. “I’m 14 now, in just 2 years I’ll get my scooter certificate and in 4 I’ll have a car, live on my own… How am I gonna do all that?” People seem to consider success a privilege and something that comes easy while...

Get Better Results With The Same Campaigns!

Back in the day when we got started – in 2012/2013 – we had never even heard of e-mail marketing. We started off as a 1 man company (Just Aron) who handled everything: the website, the app, the customer service, seo, blog articles but most importantly: the...